Last Updated: December 22, 2023
Your privacy is extremely important to all of us at Professional Idiot Inc. and its affiliates, related companies, officers and directors (“Professional Idiot”, “we”, “us” or “our” as appropriate).
1. What is “personal data”?
2. What data do we collect?
We may collect the following data when you interact with us:
3. How do we collect data from you?
We collect personal data in a variety of ways, including:
The technologies we use include:
Third parties involved in providing these technologies may use tracking methods such as but not limited to cookies to achieve their own business goals and purposes by relating and combining information about your usage of our website to any other personal data they may have collected on you. We encourage you to review the privacy policies of third parties as well.
4. How do we use your data?
We may use the personal data we collect to provide you with our products and Services, to manage our business operations, to communicate offers and information we think might interest you, to conduct research, and as otherwise permitted or required by law. More specifically, we may use your personal data for the following purposes:
If you no longer wish to receive electronic marketing messages, please let us know by following the unsubscribe directions provided in our electronic marketing messages.
When possible, we will use your information in an aggregated and/or anonymized format.
5. How do we share your data?
Other than as listed above, we may, with your implied or express consent, or if another legal basis or a consent exception applies, share or disclose your personal data with third parties, in accordance with applicable laws.
6. Cross-border Transfers
7. Third Parties
8. Interest-based advertising
Interest-based advertising (also known as targeted or behavioural advertising) means that your preferences and interests are collected through cookies or otherwise, and then used to serve you advertising and marketing materials that are relevant to you (based on those preferences and interests).
Without interest-based advertising, you would still be getting ads when browsing the Internet. However, these ads would not be personalized based on your preferences and interests – and so, they would be less relevant to you, and less effective for us.
Rakuten Advertising may collect personal data when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights, please use the below links.
We do not knowingly solicit, collect or process information from children who (a) are residents or citizens of the European Union and under the age where consent of a parent or legal guardian is required for the processing of personal data of children including email addresses and IP addresses, as well as certain uses of cookies; (b) users who are under the age of thirteen (13) and residents or citizens of any other country; or (c) are residents of or located in Quebec and under 14 years of age (each of (a), (b) or (c), an “Age-Barred Individual”). In compliance with United States regulations regarding online privacy for children, Professional Idiot does not knowingly solicit or collect information from children under the age of thirteen (13) or any other Age-Barred Individual. If we learn we have collected or received personal data from an Age-Barred Individual, we will delete or anonymize that data. Age-Barred Individuals are not permitted to have an account, use any Professional Idiot website or app, or interact in any manner with Professional Idiot. By using the website and Services and/or making a purchase/submitting an order, you thereby confirm that you are thirteen (13) years old or older, and not an Age-Barred Individual in your jurisdiction.
10. Data access for California residents
If you are a resident of California, you may request that we provide you with the information that we have shared with third parties for electronic/online direct marketing purposes, if such sharing has occurred; such information can be provided to you once a year free of charge, and will cover information shared during the past twelve (12) months. Information will be provided within thirty (30) days of your request, or we will inform you that we need additional time to fulfill your request. Please contact [email protected] in connection therewith. If you are a California resident and wish to make such a request, please provide sufficient information for us to determine if this applies to you, attest to the fact that you are a California resident and provide a current California address for our response. You may make this request in writing to us at [email protected]. Any such request must include “California Privacy Rights Request” in the subject line/first line of the description and include your name, California street address, city, California as the state and ZIP code. Please note that we are only required to respond to one request per customer each year, and only if the customer is a California resident, and we are not required to respond to requests made by means other than through this address.
Information shared for purposes other than direct marketing will not necessarily be included in our response to such request. We reserve the right to request and confirm proof of identity as we determine necessary in our sole discretion. Please note that we cannot delete information in connection with orders of merchandise or gift certificates, and other paid services or goods, for at least seven (7) years as we must retain it for accounting and legal purposes; we reserve the right to retain such personal data for accounting and business purposes.
11. How do we protect & retain personal data?
We are committed to the security of your personal data. In order to prevent unauthorized access or disclosure, we have put in place reasonable physical, technological and organizational procedures to safeguard and secure the information we collect against loss or theft, as well as unauthorized access, disclosure, copying, use or modification, in light of, among other things, the sensitivity of the information and the purposes for which it is to be used.
Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
12. Electronic marketing
You may choose to restrict the collection or use of certain personal data for electronic marketing communications in the following ways:
13. Consent & withdrawing consent
You may be entitled under applicable law to withdraw your consent (except in limited circumstances, including legal or regulatory requirements or as a result of your contractual obligations with us). However, this will not affect the legality of any processing carried out prior to such withdrawal. If you choose not to provide us with certain personal data or if you withdraw your consent, where such withdrawal is available, we may not be able to offer you the programs, products, services, contests, promotions, events or information that you requested or that could be offered to you.
14. Your rights
Depending on the jurisdiction in which you are located, you may benefit from different rights over your personal data. In most jurisdictions, these rights generally include the right to access your personal data, to modify your personal data when it is inaccurate, and to withdraw your consent (see section “Consent & withdrawal of consent” above). We will follow specific procedures for each jurisdiction, in accordance with the obligations defined in applicable law. Below, we explain some of these rights and how you can exercise them, depending on applicable law:
You have the right to access your personal data, and obtain information about how we use it and with whom it is shared.
You may request to correct your personal data that is incomplete, inaccurate or out-of-date.
You can request: (i) the anonymization of your personal data, so that it can no longer be related to you and, therefore, ceases to be personal data; and (ii) the deletion of your personal data, in which case we must delete it without the possibility of reversal.
You may request that we provide your personal data in a structured and interoperable format for its transfer to a third party.
You can limit the way we use your personal data if you are concerned about the accuracy of the data or how it is being used. If necessary, you can also stop us from deleting your data.
You have the right to object to processing of your personal data, in certain circumstances.
You may obtain additional information regarding, and request a review of, decisions that are made on solely automated processing carried out by us, where applicable.
Your rights are subject to applicable legal restrictions. We will respond to your requests to exercise your rights within a reasonable timeframe, in compliance with applicable laws. We may take reasonable steps to verify your identity before fulfilling your requests. If we cannot fulfil your request, we will explain why, and try to find a solution with you.
16. Contact Us
If you have any questions, comments, or complaints concerning our privacy practices please contact our Data Protection Officer at
A cookie is a small text file containing a unique identification number that is transferred from a website to the hard drive of your computer, allowing the website or service to identify your computer, track your activities, and remember preferences that you may have set during a previous visit.
We install our own cookies and third-party cookies on your browser or device through our website. Some of these cookies are uninstalled automatically at the end of your browsing session. Others are persistent, which means that they remain installed for a longer period of time unless you uninstall them.
We may, either directly or indirectly, track your behavior on our website using cookies and other analytics for purposes of our own customer support, marketing promotions, analytics, research, product development, fraud prevention, risk assessment, regulatory compliance, or investigation, as well as to enable you to use and access our website and our Services.
We collect cookies in each of the following categories:
You can choose to accept or decline cookies. Most web browsers’ settings will automatically accept cookies, but You can modify Your browser setting to decline cookies, or just third-party cookies, if You prefer. This may prevent You from taking full advantage of the Website or ordering products or services from or through us.
You can manage your cookie preferences through your browser, by uninstalling and blocking certain cookies. Click on your browser below to obtain instructions.
To know more about why you are seeing an ad, how to control and/or opt-out of marketing cookies and tracking technologies for interest-based advertising, please visit the Network Advertising Initiative opt-out page or the Digital Advertising Alliance of Canada website for more information on the AdChoices Tools. You can also consult Google Ads.
You can find more information about cookies at www.allaboutcookies.org and www.youronlinechoices.com.
Some of the cookies we use are essential or recommended for the use of the Services, and you may not be able to access and use all the Services without these cookies.
List of cookies we collect:
The table below lists the cookies we collect and what information they store. Any error or omission is inadvertent and shall not result in our liability.
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